Using keywords and hashtags on Instagram photos are the small details that can help your internet marketing strategy in the long run. Just like placing keywords in the HTML attribute of photos (alt attribute) is important for regular photos, keywords should be placed in the title for Instagram photos. Photos will find their way online in many different places. The caption of your photo will also become your tweet and the caption on your Facebook post.
Hashtags are important because they are an easy way for people to find your photos and increase the number of follows and likes you get. Creating custom hashtags is an easy way to organize and promote contests, thoughts or images that are specific to your brand.
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